Creating a Facebook Fan Page for your blog, website or business is a great way to build your brand, as well as drive traffic and awareness towards your sites. Setting up a Fan Page is free, so there is no reason why you shouldn’t use it. It is not that hard to set up either because Facebook will guide you all the way. Make the page as complete as possible by filling in all of the contacts and information details.
The more fans that your Page has, the more traffic you can drive towards your external website. The following are some strategies on how to attract and get more fans on your Facebook Page:
1)The Facebook Fan Page has a feature that allows you to invite your friends and contacts to the Page. Use this feature wisely. Get some of your influential friends to use the feature as well. If you can get a dozen of your friends to invite dozens of their friends, your Page will be having hundreds of fans in just a short time.
2)Leverage your presence on other websites. Use your profiles in other social networking sites like Twitter or LinkedIn to talk about your Page. Use your blog or website as well to drum up the awareness to your Page.
3)Update your Page regularly. This gives the users more information to interact with.
4)If you have the budget for it, try buying targeted ads on Facebook itself. This costs money but it can be very effective.
5)Use the Facebook widgets and buttons on your external websites. This is a great way of drawing people in.
Social networking sites such as Facebook are huge today. In the future however they are going to play an even greater role in our day to day lives. The opportunities for marketing on Facebook are huge – so start taking advantage of them today!




