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How To Use a Business Plan

Written by on July 18, 2010 · Leave a Comment

Writing a business plan is the first step to developing a successful and profitable business however once you have it written putting it in a drawer to yellow with age is the last thing you want to do. Your business plan is powerful! It will help guide your every decision and strategy, and your business plan isn’t a commandment set in stone, it’s a plan, which means it changes as your business changes. Your business plan is an ever evolving business tool, and one of your best assets.

Once you’ve created your business plan, it will:

* Guide your decisions based on your company mission and vision Read more »

Categories: Business Operations - Tags: ,

How To Advertise on “Yelp”

Written by on July 11, 2010 · Leave a Comment

You know the power of testimonials and positive reviews, right? Hearing someone say they had a wonderful experience at a business or website is 100 times more powerful than a promise or message coming from the business. We rely on our peers for their feedback and we all want to be part of something positive. Yelp enables business owners to advertise and receive feedback and reviews. Positive reviews, of course, lead to more business and profits.

Here’s how to advertise on Yelp and make the most of this online tool.

#1 Go to Yelp and visit the Business Advertising Page – http://www.yelp.com/business/advertising

#2 Check to see if you’re already listed on Yelp. Enter your business name and location and then click search. If you’re not listed then it’s time to list your business. Read more »

Categories: Advertising - Tags: ,

How to Repurpose Your Content

Written by on July 4, 2010 · Leave a Comment

Repurposing your content makes good business sense. It’s a good way to squeeze out as much value as possible from your current content. And repurposing also helps your customers by providing fantastic content in a variety of ways.

Here are a few ideas to help you repurpose your content:

Recycle. There’s no need to just use great content once. Recycling your content benefits everyone in a positive way. A good way to do this is to think about each piece of content and how you can reuse it.

A few ideas may be:

#1 – Take a special download report and use the content for article distribution. The report is only available for download on your website but you can use several articles within the report to distribute to article directories. That content will then work to bring you new subscribers to your site. Read more »

Categories: PLR Marketing - Tags:

The Importance of Basic Website Maintenance

Written by on June 27, 2010 · Leave a Comment

Web maintenance isn’t something a lot of online entrepreneurs think about. In fact it can be quite a mundane task for most. However, it is important to keep your website ticking over smoothly.

Here are a few reasons why maintaining your website is important:

# Attracting the search engines – Search engines are important to the livelihood of your online business, but they don’t like “dead” websites. Websites which have been left static without updates or fresh content are a no-no in the online world. Another thing search engines don’t like is broken links.

As you build your web pages it’s easy to miss broken links. A good strategy is to double check every link you add to your website. Inevitably you may miss some or some may become broken with time (as web addresses change and so on). Regular maintenance and “check-ups” for your website will help you spot these broken links and keep your customers and search engines happy in the process. Read more »

Categories: Website Maintenance - Tags:

Starting Up a Website or Blog

Written by on June 20, 2010 · Leave a Comment

Starting a website or blog can be a minefield for many. At times, it can seem as though the World Wide Web is truly just that – a web to maneuver through and make sense out of. However, by using a few simple and effective strategies, you can come out at the other end all the wiser and more successful.

Here are a few things to bear in mind when building your first website or blog:

#1 – Forget the bells and whistles – keep it simple

Design on the internet needs to be easy on the eye, user friendly and make sense to the average user. Never assume your customers will be as web savvy as you – many may just be familiarizing themselves with online surfing while others may simply have come to expect traditional navigation on a website. Read more »

Categories: Website Design - Tags: ,

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