Using ebooks to Go Viral!

An ebook that includes your marketing message and a link to your website is a proven technique in viral marketing. This method uses the multiplication effect to “explode” the distribution of your message by willing participants.

This is the same basic principle that was used by Hotmail to get established and grow into a house hold name. When the two founders set up their free email system, all the messages that were sent by subscribers had a text message at the bottom which identified Hotmail as the origin. People who sent emails to their friends advertised the free email site.

One of the best reasons for using viral ebooks as a marketing method is because is cheap. It doesn’t take long to set up and it’s even quicker if you use rebrandable ebooks that have been written by others.

Finding ready to go viral ebooks is pretty easy. Just use your favorite search engine and do a search. You will find more than enough rebrandable ebooks that are available on whatever subject you are interested in and that apply to your e-business. One method of distributing the ebook is to offer it to visitors in exchange for subscribing to your newsletter. If they pass it on to their friends and family it will promote your business for you.

Ebooks are capable of reaching a large audience and are limited only by the enthusiasm of the participants.

Ebooks are fairly easy to create. It’s possible to produce your own ebooks by combining articles that you have written or have gotten from public domain sources, such as directories.

A common approach is to use material that has private label rights, including articles and reports that have been written specifically for that purpose, for that niche. Using a portion of a larger work that you have prepared such as the first three chapters of a large ebook could also be used as a viral ebook.

Using ebooks as a part of your viral marketing campaign is one of many techniques that will have a cumulative effect on your business, by attracting more customers, subscribers and targeted visitors to your website. Start using them and you will soon find out that this is an excellent way to increase sales and awareness too!

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