Adding Audio to Your Website

Written by admin on February 11, 2010 - 0 Comments
Categories: Website Design

When it comes to adding content to your website, consider using audio as an additional content and communication strategy. Audio not only broadens your product offerings and marketing tools, it can also motivate purchases.

How Audio Motivates Purchases

# Liking – One of your biggest assets as the owner of a small business is your personality, and audio makes it extremely easy to communicate that personality to your audience. If people like you, and we’re assuming they do, then they’re more likely to purchase from you. You can use audio messages to connect with your audience and influence liking. Even a simple welcome message is a great start.

# Authority – People buy from people or companies they consider to be an authority in their industry. Audio is an exceptional tool for you to use to demonstrate your authority on your niche topic. How to audio messages, interviews and lessons are all tools to demonstrate authority.

# Social Proof – We often make purchasing decisions based on the opinions of others, particularly if those “others” are people we respect, admire, or want to be like. You can tap into this social proof trigger by interviewing an expert or posting audio testimonials on your website.

How to Use Audio on Your Website

We’ve already touched on a few ways you can use audio on your website to influence buying triggers. There are essentially two paths you can take – you can use audio as a product in your catalog or as a marketing tool.

Product Creation – Audio lends itself to many profitable products which you can sell or give away as a thank you or bonus, for example:

* Email training courses, workshops, and seminars
* Tutorials
* Podcasts
* Guest interviews

Marketing Tools – Many of the above items, which are mentioned as products, can also be used as marketing tools when they’re given away as freebies or thank yous. In addition to the above, here are some other possibilities for using audio in your marketing strategy:

* Product reviews
* Personal message
* Sales content
* Viral marketing
* Testimonials
* Advertisements

Audio lends itself to a whole new audience which of course is good for you because the more followers you have, the better. When creating your content strategy or looking to the future, begin using audio in your product catalog and to market your business. Then watch your business grow.