Easy Steps to Bring a “Dead” Social Website Back to Success

Written by admin on February 4, 2010 - 0 Comments
Categories: Website traffic

So your social website features are fumbling and gasping for air. No one is actively engaging anyone or anything and you’re not sure what to do. Don’t panic. With a little planning, patience and the right mindset, you can revive your “dead” or at least comatose social website back to success. Read on to find out how.

#1 Do a thorough overhaul. Do all of your internal links work? Is everything pointing where you want it to point? Are your marketing strategies working to drive traffic to your website and social functions and features? This process should be taken care of thoughtfully and carefully with attention to detail.

One or two broken links may mean the difference in hundreds of visitors. If you don’t have the time or the inclination to go through every page of your website and make sure your links are working and if you don’t want to go through all of your marketing efforts to make sure your links are working, then outsource it to a virtual administrator who has careful attention to detail and move on to #2.

#2 Start participating in relevant forums. Network. Drive traffic to your website and engage people on your website as well. Be personable when you’re networking on forums. Create a profile, actively participate in discussions and be sure to create a link in your signature to drive traffic.

#3 Participate in social networking sites. Just like you’d participate in relevant industry forums, do the same with social networking sites. Be sure to link to your website occasionally in your posts.

#4 Send out invitations by virtually and by word of mouth. If you want to get more activity and life on your social website, then invite people to stop by. You can lure them with promotions, contests or sweepstakes, just make sure you follow through once they’re at your website.

#5 Blog all about it. Start creating a stir on your website. Blog about newsworthy topics, incite a heated discussion, post valuable content that people will link back to. And guest blog too, just make sure to include a link back to your social website.

#6 Increase the offerings. Sometimes all it takes is a little incentive to get people motivated again. If your social website is gasping for breath, put some life in it by offering a few good freebies or a new feature that will add some energy to the website.

#7 Be vigilant about participating and keeping the conversation going. Social websites fail when people stop talking to one another. Many people may still visit the site; however, if they’re only reading and not engaging with others then the silence can be deadening and one by one the readers will trickle away.

Give them something to be excited about; give them something to discuss by participating and keeping the conversation ball rolling. One by one the conversations will pick up and you’ll have a social website that no longer needs CPR or life support.