Finding Expert Writers for Your Ezine

If you have an ezine or enewsletter then you’re one savvy business owner. You know the value of providing your prospects a consistent flow of valuable information. You know it positions you as an expert, and gives you credibility and authority in your niche industry. And you know this credibility motivates purchases.

You probably also know that your ezine boosts your search engine ranking and increases awareness. And if you have a large mailing list and sell advertising space, then it has a direct effect on your profits.

The key to a successful ezine, the single best way to achieve all of these amazing benefits, is to provide valuable content to your readers. And if you’re a business owner you may be perfectly happy to write all of the content for your newsletter. Consider, however, the benefit of finding an expert to write for your ezine.

An expert can actually boost your credibility. Imagine if you had Martha Stewart contribute an article to your crafting ezine. Whoa! People would really think you knew your stuff. It would give you a tremendous boost in readership and credibility.

An expert can also reduce your workload. If instead of having to write four articles a month you were able to find three experts to contribute to your ezine, then you only have to write one article a month. The time you save could be spent on other profit-generating tasks.

So how do you find an expert?

1. Visit other blogs on your topic. A little research into the experts in your niche topic is a great place to start and blogs are the easiest to research. Be conscious of looking outside the box for experts. For example (using the crafting ezine idea), if you focus on vintage crafting you could find an expert in vintage fashion to write content for you as long as there is a crafting slant.

2. Read magazines and industry publications. Industry magazines and publications are the next place to look. Look for contributors rather than staff writers. Contributors are often freelance writers and they’ll be more interested in working for you, particularly if you’re paying and/or offering them an opportunity to boost their portfolio.

3. Network. One of the best ways to meet experts in your industry and to get good writers for your ezine is to network. Maybe you can arrange some sort of partnership with a few credible experts and also glean some opportunities to write for them to increase awareness.

4. Visit freelance job sites. Freelance job sites can be a good place to find good writers and if you can find one that specializes in a niche topic – your niche topic – then you may have struck gold.

5. Advertise. Finally, if you’re unable to find an expert to write for your ezine, consider advertising for one and/or asking your peers and associates if they know anyone. You may meet the perfect contributor.

Finding an expert to write for your ezine is a great idea. It gives you more time to work on other projects, potentially saves you money if you normally outsource your content, and it can increase your credibility in your niche.

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