How To Give Your Website a “Spring Lift”

Written by admin on March 30, 2010 - 0 Comments
Categories: Website Design

Spring is a time of change, renewal and refreshing growth. Why not apply this wonderful season to your website and give it a spring lift. Here are a few ideas to get your creative juices flowing.

#1 Change font colors. Font colors have more impact on your visitors and sales than you may think. Use this opportunity to test the effectiveness of a few different font colors. It’s an easy way to change your website, give it a new look, while at the same time maintain a high degree of continuity and perhaps increase your sales and conversions.

#2 Update your photo, or add a photo if you don’t already have one on your website. A personal touch, like a photo or a personal audio or video message, is a wonderful way to connect with your visitors. People like to see who they’re doing business with, who created the website and a photo or an image of you helps them make that connection. Spring is a perfect time to update your photo or update your audio or video message. Refresh it and add new life to your website.

#3 Add a social networking tool. You can add a twitter feed, a connect with me on twitter, facebook or whichever social networking sites you have a profile on. These small feeds help boost your followers and again they can be a personal connection – people are able to see what you’re posting.

#4 Update your banner ads. If you’re like many affiliate marketers or website owners, they find a few good banner ads relevant to their niche, paste the code in the sidebar and let them be. The trouble is, these banner ads become stagnant. Now is the time to evaluate the success achieved from these banner ads and to update the ones that are working and replace the ones that aren’t.

#5 Add a new technology. News feeds, as they relate to your industry, are a fun and valuable technology you can add to your website to add a spring lift. You can also add a new survey, contest or other small bit of interest that also serves to engage your audience and/or provide you with valuable information about your customers.

#6 Update and make sure all of your links are working. This can be a tedious task if you have a lot of links however, it’s important because one broken link can send a visitor away. The goal is to keep them on your website, right?!

Spend some time reviewing your website to see where it can be improved. Explore technology available and analyze your customer’s needs and problems. If you can enhance the user experience on your website and add value, go for it.