How Writing Free Content Can Increase Your Visibility

Written by admin on June 10, 2010 - 0 Comments
Categories: Internet Marketing

You’re an expert at what you do and you are ready to help as many people as you can solve their problems. The trouble is, not enough of them know about you and how you can help them.

You need to increase your visibility. In other words, you need more people to know about you and the service you provide. Then, when they’re ready to make a purchase, you’ll be the one they want to buy from.

One way you can increase your visibility is by writing free content for newsletters. You may wonder why you should write for free. After all, you’re in business to make money and you should be paid for your expertise. But writing articles for newsletters with links to your website can be very effective, free advertising for your business.

Newsletter publishers are always looking for quality content to publish. There are newsletters on almost every topic imaginable. It is very likely that someone is publishing a newsletter on your area of expertise and has subscribers who are interested in what you know. By getting your articles published in these newsletters, you will become more visible to that market. In exchange for your article, the newsletter publisher includes your resource box and a link to your website – free advertising for you.

To get the best results from writing articles, write articles that answer your market’s burning questions. You can explain how to do something, or give a list of your top ten tips. In your articles, it’s important to not advertise your business or make the article sound promotional. You want to focus on delivering quality information that will genuinely help your readers.

At the end of each article to write, you’ll place your author’s resource box or author’s bio. This is where you promote yourself and tell what your business can do. Describe your expertise and include a link to your website where the reader can go to learn more about you. This is where the free advertising comes in.

In your resource box, be sure to give your reader a good reason to visit your website. You may want to tell them what they’ll find there. Alternatively, you can offer them a free report or e-book for visiting your website. That gives them more incentive to click through. If you’ve impressed them with the quality of information in your article, there is a good chance they will click through to get more information from you.

Now that you have your article and your resource box, you need to distribute it. You can contact newsletter publishers directly, but it’s even simpler to submit your article to article directories. These are places that publish free reprint articles. Publishers come to these directories looking for new content for their newsletters. If you’ve written an interesting, informative article, there’s a good chance they’ll reprint yours.

When readers see that you consistently provide good information, they’ll come to see you as an expert. As they see articles written by you published in various newsletters and websites, you will become more familiar to them. Then, when they’re ready to purchase a product or service like the one you provide, they’ll be more likely to think of you first.