One of the great things about article marketing is how quickly the search engines can pick up your content. You’ve always heard that ‘Content is King’ and if you submit your unique new articles to sites like Website-Articles.net or Ezinearticles.com then you will find your article appearing in the search engine results pages rather quickly, sometimes the same day. This means qualified, targeted traffic to your site. Of course, you should make sure to include the backlink to your website in the article resource box, otherwise your article is basically wasted, with no links for the visitors to follow. A tactfully written article and resource box will get you this targeted traffic direct from the article directories themselves. Webmasters and internet surfers go to the article directories to look for quality information on a wide variety of topics. They find your article there and will click through to your website if so compelled.

Another benefit of article marketing is that you can collect a large number of valuable one-way backlinks to your website. Generally, the more backlinks you have to your website, the higher your placement within the search engines. Therefore, with each article you submit, you should be helping your own website increase in the search engine rankings. Also, there are thousands of websites who get their content directly from article directories. They will post your article on their website, resource box and all. This creates links from all over the internet pointing right at your website. If an authority website with lots of traffic publishes your article on their site you can get a large amount of traffic to your site in an incredibly short amount of time.

Articles also have the wonderful ability to increase your reputation online. The more articles you submit and have published on the internet, the more likely people will see them and become familiar with your name, products or services. If your content fits the need that a person is looking for to solve a problem, they may indeed come your way for a viable solution. This can provide another traffic stream of quality, targeted traffic that could lead to any number of business propositions or sales.

Considering the minimal costs (basically nothing), article marketing can be an internet beginners best tool to market their products and services. In fact, there are still many internet marketing veterans who depend on article marketing to create traffic to their website. It is also possible receive traffic and sales from articles you published years ago, which proves that article marketing can provide you with a totally passive income for years to come.

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Here are a few important article marketing dos and don’ts to get the most from this powerful marketing strategy:

* Do include a link to your website. While many article marketing directories do not allow you to place links in the body of your article, they do encourage you to link to your website or webpage in your author box or bio. Always include a link to your website.

* Do make sure your article is on a subject related to your business. Some business owners make the mistake of writing content that is popular or in high demand in the hope that someone will read the article and click through to their website on an entirely different subject. For example, writing an article on home-made dog treats and then including a link to your dating website just doesn’t make any sense. Your article won’t have the impact you want it to and any links you do generate will be coming from dog sites, not dating sites, which won’t help your SEO.

* Do spell check your content. Article directories do not check your article for spelling and grammar before they publish it. That’s your job.

* Don’t publish a sales page disguised as an article. It’s insulting to any readers and it won’t have the desired effect.

* Do repurpose quality content you already have to publish on article marketing sites.

* Don’t publish the same article on different marketing sites; this is duplicate content and can get you in trouble with article marketing sites.

* Do pay attention to the specs for each article marketing site.

* Do provide valuable and original content.

* Don’t plagiarize; be original!

* Do provide relevant facts and figures to give your article credibility and authority. These are the articles which are published often.

* Do format your article for reading online. That means short paragraphs, bullet points and lists, subheadings and a clear structure.

* Do write a polished bio – you’re an expert, so present yourself like one.

* Do include a call to action in your biography. Inspire and motivate readers to click through to your website.

* Do choose article marketing sites that provide statistics so you can see which articles are published most often and viewed most often.

* Do categorize your articles appropriately so readers can find you.

* Do give your articles captivating headlines! Grab your reader’s attention.

Each article marketing site or directory will have their own publisher’s agreement for you to review and approve. Be sure you’re aware of what the site requires and allows before you submit an article to them, and make sure you’re submitting to a directory that gets enough traffic to make your efforts worthwhile. Following these article marketing dos and don’ts will help you reach your article marketing efforts quickly.

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Write on subjects of personal interest and things you are familiar with and know well. Article marketing and the subject presented needs to be effective and demands passion from the side of the writer. Readers will quickly grasp what it is the writer is trying to convey through the tone and style of effective article marketing. When you do article marketing you can get free promotions for your website, services and products. Make sure you do the following so as to receive quick and effective customer responses:

- Re-phrase the highlights in a section or chapter so the article will appear to be more concise

- Mention the solutions your product or service offers

- Keep your readers curious and willing to visit your website often

- Include “How-To” articles

- Generate prospective readers

- Optimize your topics, your keywords and your web pages

- Circulate your articles to as many directories as possible

Article marketing is a good way to get qualified traffic to a specific website. It’s a great means to create responsive visitors and subscribers, also for people to get to know who and what the writer is about without having met the writer. They come to your website since they have read your article, liked it and now want more information. Websites are visited through article marketing because the person already knows the writer and is familiar with what he has to offer.

People who come to visit my website through article marketing are much more responsive to my articles and website than those who come via Google to my website, and I don’t exactly know why. The nice thing about article marketing is that it can be controlled since all you have to do is

- Write the article.

- Include your links to the articles, and when finished

- Submit these articles to various directories that are online.

Most of these directories promote and publish articles all over the World Wide Web without charging a cent. Best of all, you get to receive traffic from them all the time especially if your article marketing is systematic, well executed and regular.

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- Give you free publicity

- Get you better search engine rankings

- Increase your online visibility

- Promote your products and services

The use of SEO (Search Engine Optimization) and its positive effects is to make a website more search engine accessible so that your site can be easily found. You can also build links and submit the site for indexing to the various search engines, especially if you use rich keywords so as to increase the ranking of your website.

An excellent SEO tool is article marketing since it allows one to combine link building and specific keywords to increase a website’s ranking. When an article is submitted to an online directory, you can add a resource box and author biography to identify the writer. You can add a link to your website too. The link will hopefully increase your traffic and use your keywords to give you a better search engine ranking. HTML can be used to include your keywords and format your link. If your keyword is “gentle dental care dentist” your link format can say exactly that. If you use specific keywords in your link, then your search engine rankings will get an additional boost when the various search engines on the World Wide Web are looking for those keywords.

Article marketing can help you build your credibility and reputation. It can boost your standing as an expert in your area of expertise. To buy from someone with expertise in the field is much more acceptable and advantageous than to buy from someone whom no one has heard of before. If your article is informative and high in quality chances of it being accepted and referred to are high. Your readers will enjoy reading your article, and not only will your credibility increase, but you will also build an expert reputation for yourself.

If you write articles that are informative for your prospects then they will buy the services and products you are presenting to them. If you want your target audience to sign up to receive your newsletter, then you must inform them through article marketing. In turn you will increase your company sales and continue to receive subscribers to add to your list.

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One way is to get someone to write for you. Many people who market on the internet have no idea how to write. By hiring the right writing talents you will be able to produce relevant and eye-catching content. You want to make sure that your article is written in such a way as to grab the reader’s attention. Everyone has something to say but it how you say it that makes the difference. If you advertise your article the right way, then this type of marketing can help you sustain all that you come across in your attempt to make a place for yourself in web space.

Research is the key to knowing where to advertise so that your efforts are not wasted. Marketing in the wrong places will not take you anywhere. There is not enough that can be said for research. Article marketing is a powerful tool when used the right way. You can market on the internet, magazines, and newspapers and even write a blog.

When your article is written the right way, you will have the reader eating out of the palm of your hand. If you keep them smiling and interested, they are sure to turn into purchasing customers. Everyday that you open your email you probably have some sort of newsletter or ad asking you to visit someone’s website. Once you click onto the link, it takes you to the website or blog where you get more information. Article marketing works the same way through articles and blog posts.

How many times have you read something that interested you and then you turned around and purchased the product it was talking about? This is just one of the examples of how internet article marketing is making money for people today.

So, if the question is, does article marketing work? The answer is a resounding yes. Article marketing has fought the good fight with all of the up to date methods and it has only failed where not used the way it should be.

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Bum marketing is not the same as traditional article marketing, but is rather an improvement upon traditional article marketing to generate income rather than simply traffic or linking. Bum marketing is a marketing style that was designed and popularized by a man named Travis Sago. The reason why it is called bum marketing is because it is meant to be so simple and straight forward that if a bum off the street was given a computer with internet access, he would be able to generate money with this form of marketing in no time at all. Bum marketing is a unique form of article marketing to generate revenue because it is one of very few occasions where making money is possible without spending any money.

In a nutshell, here is the basic concept behind bum marketing, which should explain how it differs from traditional article marketing:

1 – First you find a low competition niche that is largely untapped.

2 – Next you find an affiliate program that has a product that compliments the niche and pays a decent commission.

3 – Next you research keywords that are low competition but that you can easily write articles about.

4 – The next step is to write articles based on these low competition keywords and keyword phrases.

5 – Now you will submit your articles to popular article directories so that Google and other major search engines will pick them up and display them in search results.

6 – Finally, you earn affiliate commissions, make money from selling your own products, earn opt in newsletter signatures and earn adsense revenue without spending a dime in the process.

This is similar to regular article marketing, but much more emphasis is placed on earning income through affiliate products than you would normally see in traditional article marketing which is why bum marketing is a completely unique concept to your traditional article marketing concept. While bum marketing is based on article marketing, it has a much more unique end result, and is more ideal for people looking to make money over simply generating customers and visitors.

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