Here’s how to generate customer confidence into your website.

Quality Content. One of the best ways to communicate your strength in your industry and give your customers confidence is to write quality content. Quality content positions you as a credible and trusted source of information.

It won’t come up until your customer is ready to make a purchase however a secure transaction with an SSL certificate is important. It shows customers you value their business and respect their privacy and security.
Testimonials. Customer testimonials are social proof. They tell your visitors that you have followed through on your claims and promises. Post testimonials on your landing page and where appropriate throughout your website.

Certifications and associations. Any certifications or associations you belong to will also ad credibility to you and your website. They help increase customer confidence when they know you belong to other business organizations. For example, a BBB, Better Business Bureau, certification can be the difference between a purchase and a click away.

Contact information. Including your name, address, email and phone number helps people feel reassured that you’re not only a real business, they can get a hold of you if they need to. Place the information on your home page, in the footer is fine. And consider including a “contact” button or page to make your information easy to find.

Use your About page to tell people who you are and help your visitors get to know you. As a small business owner, who you are is often your strongest asset. Tell them your story.
How long have you been in this business? What made you get into it? Why do you enjoy it? People like to buy from real people. What is your experience?

FAQ/customer service. Make sure you have an easy to use customer service system including a FAQ page. When people have questions, they tend to trust those who present the answers up front or make it really easy to find the answers.

Policies and procedures. In this day and age transparency is essential. Make sure all of your policies and procedures are 100% communicated and up front. This can be communicated with autoresponders when people sign up for your list or buy your product. However, you can also make sure to communicate on your website itself. For example, if you have a subscription form, you can have a link in that form to your privacy policy.

Establishing customer confidence on your website is an important strategy. Take a look at your website from your visitor’s perspective. Are you doing everything you can to ensure they have confidence and trust in you?

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What Is Live Chat?

Live Chat is a piece of software you can install or a service you can subscribe to. The former is the more common type of system. As a subscriber, you’ll simply embed a link on your website page(s). The link might say something like, “Click here to speak with a customer service representative.” Or “Click here for Live Chat.”

When this link is clicked by your customers and visitors they’ll be able to get in touch with you via Live Chat.

Live Chat Benefits

Live Chat makes sure your customers are able to find the answers to their questions with the click of a button. No more voicemail, confusing phone systems or waiting for a ticket system message to be answered. It’s better customer service which results in profits.

Live Chat is cost-effective, and the combination of saving money and ensuring customer satisfaction both equal profits. And who doesn’t like that?

Interestingly enough, Live Chat can help you optimize your website. By placing your Live Chat on your web pages, you can see which pages are being visited and which pages motivate or trigger buying questions. This can help you determine how to better optimize your website and serve your customers. And if you’re careful to track the types of questions you receive via Live Chat, you can take steps to answer these questions thoroughly on your website.

Live Chat is a simple solution to a problem that’s been causing complications and frustration for a long time. It’s a cost-effective step to take to ensure your customers are 100% satisfied, and when combined with other customer service policies and procedures it may be exactly the solution you’ve been looking for.

Take a look at the Live Chat solution. Research providers to find the one that makes the most sense for you and your business, and give it a try. Test and track the results to make sure the system is giving you all the results you expect.

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