eBusiness Internet Marketing » Internet Marketing Strategies http://ebusiness-internet-marketing.com/blog Internet Marketing Ideas Sun, 01 Aug 2010 09:00:19 +0000 en hourly 1 http://wordpress.org/?v=3.0.4 The Benefits of Setting up a Business Fan Page on Facebook http://ebusiness-internet-marketing.com/blog/802/the-benefits-of-setting-up-a-business-fan-page-on-facebook/ http://ebusiness-internet-marketing.com/blog/802/the-benefits-of-setting-up-a-business-fan-page-on-facebook/#comments Sun, 18 Apr 2010 09:00:46 +0000 admin http://ebusiness-internet-marketing.com/blog/?p=802 Yet Another Related Posts Plugin.]]> Facebook is the single biggest social networking site, in terms of number of users. It’s easy to use; you can easily separate business and personal ‘friends’ and it’s a wonderfully simple way to connect with your target audience on a regular basis and in a meaningful way. However, in order to take advantage of all that Facebook offers, you may want to consider setting up a fan page.

What Is a Facebook Fan Page?

A Facebook fan page enables you to drive traffic to a unique place separate from your profile page. It enables you to post all of the information about your business including updates, promotions and events, links to your website and even content.

In fact, some people are foregoing a website all together and using a Facebook fan page as their primary business tool to represent them online. This isn’t necessarily a good idea because Facebook changes their rules often and if your fan page is your only online page then you may run into challenges in the future. However, as a supplemental marketing tool a Facebook fan page is an excellent way to build and grow your audience.

It allows you to customize it however you choose. You can add photos, discussion forums, micro-blogging, videos, events and a whole host of features and tools.

It provides you with the ability to instantly update your page.

You have access to the more than 300 million Facebook members. The “Fan” page means you gather fans rather than friends and this separation means you can send messages to your fans without updating your personal profile. It enables you the unique ability to separate personal and professional on Facebook – a feature many business owners are finding is very necessary.

A fan page enables you as a business owner to hold serious business discussions with interested, and qualified, prospects. It helps you build a community around your business, a vital tool to growing an online business.

Facebook fan pages also provide business owners with analytics and data so you can test and track responses and make educated decisions about your business and your social networking strategies.

And because Facebook has an API they’ve released to developers, there are a large number of people working on ways to expand the features, tools and usability of a fan page.

Facebook fan pages offer business owners a unique opportunity to create a web presence on a social networking website – a social networking website that’s presently the biggest in the world in terms of subscribers. It just makes good sense to tap into this market to build and grow your online business.

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