eBusiness Internet Marketing » Video Marketing http://ebusiness-internet-marketing.com/blog Internet Marketing Ideas Sun, 01 Aug 2010 09:00:19 +0000 en hourly 1 http://wordpress.org/?v=3.0.4 How to Make the Most Out of Video Marketing http://ebusiness-internet-marketing.com/blog/863/how-to-make-the-most-out-of-video-marketing/ http://ebusiness-internet-marketing.com/blog/863/how-to-make-the-most-out-of-video-marketing/#comments Thu, 20 May 2010 09:00:36 +0000 admin http://ebusiness-internet-marketing.com/blog/?p=863 Yet Another Related Posts Plugin.]]> Video marketing is becoming more and more popular. Many people prefer to learn new information by watching a video rather than by reading pages of information. As well, videotaping yourself can make you seem more personable and approachable. Your viewers hear your tone and see your expression, which can make your message more compelling.

Video marketing is also very affordable. Many computers come with a webcam that can record videos. Small video recorders have become very inexpensive. As a result, video marketing is a cost-effective way to market your website. Here are some ways to get the most out of your video marketing.

* Remember your primary goal. When you’re making your first videos, there are a lot of different things to keep in mind and experiment with. Remember that first and foremost, your video is intended to promote your business. It should inspire viewers to visit your site and convert your visitors into paying customers.

* Keep your video a reasonable length. Around two minutes is generally about right. That is how long it should take you to say something that it takes the average person ten minutes to read.

* Promote your video on Twitter and Facebook. When your video is ready to share, publish your link on Twitter and on Facebook. Invite your followers and friends to watch your video and respond. Give them an incentive to watch by posting a teaser of what they’ll learn when they watch.

* Track your results. There are tracking tools that can tell you how much of your video was played before the viewer closed it. You can also find out how many of your prospects decided to visit you after watching your video on a different website. Take advantage of these tools to measure your success and make necessary changes to your video marketing campaign.

* Give your videos relevant file names. When you save your video, give it a meaningful name that is relevant to the content and interesting to your viewers. It is more likely to be viewed if the title is applicable to what your prospect is looking for.

* Submit your video to video hosting sites. You can attract more prospects by submitting your video to other sites. YouTube is the most popular video hosting site right now. You can also submit it to Yahoo!Videos and GoogleVideos.

* Add a call to action. At the end of your video, remind your prospect to visit your website or take another desired action. This is why you created the video in the first place – to motivate your viewer to take action.

Video marketing may be new, but it is here to stay. Following these tips will help ensure that you experience the greatest possible success from your video marketing.

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]]> http://ebusiness-internet-marketing.com/blog/863/how-to-make-the-most-out-of-video-marketing/feed/ 0 How To Bring Your Marketing Message Across With Videos http://ebusiness-internet-marketing.com/blog/774/how-to-bring-your-marketing-message-across-with-videos/ http://ebusiness-internet-marketing.com/blog/774/how-to-bring-your-marketing-message-across-with-videos/#comments Tue, 06 Apr 2010 05:43:12 +0000 admin http://ebusiness-internet-marketing.com/blog/?p=774 Yet Another Related Posts Plugin.]]> To be competitive in today’s, and to stay competitive in tomorrow’s market, your marketing strategy must contain video. It’s a powerful form of content, which is rapidly becoming the primary marketing tool of choice for many businesses. However, there’s more to using video than simply standing in front of a camera and sharing information. To be effective, you want your marketing message to come through in your video content.

Here’s how to bring your marketing message across with videos:

#1 Revisit your company mission and vision. Analyze it to make sure it’s current and then embrace it when you create your videos. This is essential to attaining your business goals and achieving the success you desire. Your marketing strategy and tactics, whatever they are, must support your mission and vision.

#2 Determine your story. Each video message can have a story to tell. Even if it’s a how to video. This is important because your video will help support your company personality and it’s a wonderful way to connect with your prospects. Telling a story, helps pull your viewer into the video. It helps engage them.

#3 Use video to showcase your company personality. Customers are demanding authenticity and transparency online. They want to know who you are and what your company is about. Video is a wonderful way to communicate your personality.

#4 Use video testimonials – there’s nothing more powerful than actually hearing people share their success. It has more power than a print testimonial in many cases because they can hear the success story from the metaphorical ‘horse’s mouth.’

#5 Use video to demonstrate your authority. We buy from people or companies we consider to be experts. You can use an online video or audio seminar to demonstrate authority by voicing or demonstrating your knowledge, by providing ‘how to’ video content.

According to a recent Marketing Sherpa report on Marketing with Video, released Jan 09, 57% of internet marketers who have used video for marketing purposes are happy with the results. They cite an increase in sales, lead generation, website use, and improved customer relations. In the world of online business, that’s what it’s all about. It’s what we strive for and when a tool like video comes around, it pays to take advantage of it to spread your marketing message.

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