And Delicious offers search and tagging tools to help you keep track of your entire list of bookmarks. As a website browser, it’s incredibly useful. As a business owner you can tap into this function and use Delicious to grow your business.

Visit Delicious right now and it shows you the number of new bookmarks saved in the last minute. And it shows you a list of the most recent and top bookmarks. If your webpage were to make it to this list, you’d watch your traffic numbers soar.

In addition to people being able to tag their bookmarks, which makes them easy to search, they can share bookmarks with your friends on Delicious, Twitter or via email.

What does this mean for business owners?

Business owners can use Delicious to market their web pages. You can:

1. Join Delicious and bookmark your pages
2. Add a Bookmark on Delicious button to your website to motivate bookmarks
3. Twitter your bookmarked pages for more recognition and more bookmarks
4. Add your bookmarks and tags to your website or blog
5. Add badges that encourage people to bookmark your website or blog. For example, the Tagometer badge, which shows your tags and the number of bookmarks for your pages

You can also use Delicious for research

Looking for keyword research or trying to tap into the next big business trend? Check out the hotlist at Delicious or search the tags to find out what people are searching for and bookmarking.

Finally, Delicious or del.icio.us, provides a means for you to network with others. It’s a social networking tool and can be taken advantage of like any other social networking tool. You can use it to connect with your readers by sending them valuable links and bookmarks. And you can share your links with other networkers to help promote each other.

del.icio.us is more than a great tool for you to organize your own long list of website bookmarks. It’s a great research tool and a tool you can use to build and market your business.

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#1 Create a build up to the launch event. Post any sneak peeks, samples, and testimonials for the product a few days before the event. Part of a successful launch is the anticipation of the new product. Twitter is a great way to help create anticipation.

#2 Offer special incentives. You can also offer a limited viewing to the first 100 visitors and post the offer on Twitter. Some marketers request the first 100 DMs, others request retweets, RT, and others just post a link to their website. This is also a great way to gauge interest in your pending product and may provide valuable information about how to fine tune or tweak the product before the official launch.

#3 Engage conversation. Social networking sites like Twitter can be a great place to receive feedback. You can DM, direct message, a few respected and trusted friends from Twitter and ask them to evaluate your product, sales copy or bonus products.

#4 Use Twitter to build your opt in list before your product launch. This will add valuable contacts to your list for better sales once you launch because you will undoubtedly be promoting your new product to your opt in list. How to do this? Create a free piece of content and market it heavily on Twitter. Link to it with valuable tidbits of information having the link take them to an opt in page. Voila, a larger opt in list and more targeted people to market your new product to.

#5 Blog about your new product and link to the new blog posts from Twitter.

#6 Publish content relating to your new product and link to the new content from Twitter. For example, if you’re launching a new ebook, you can write an article on one of the topics covered in the ebook. Always keeping in mind that your goal is to help your customers and prospects, to solve their problems and improve their life.

#7 Connect with others on Twitter who may become great partners. They can help you market your new product and you can help them market their new product. Trade advertisements, promotions, links or even skills and services.

#8 Finally, you can also use a service like adCause to advertise your new product on Twitter. It’s a service that links you with publishers you can choose and also donates some money to a charity of your choice.

Twitter, and other social networking sites, can be a tremendous asset when launching a new product. Take a look at your audience, plan and create a strategy to incorporate Twitter into your marketing strategy. To your success!

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What Is TweetLater?

TweetLater is a social networking tool that helps you manage your social networking time. It’s now known as SocialOomph. It enables you to:

* Schedule your tweets in advance
* Send welcome messages to new users who follow you
* Draft tweets offline
* Automate the following process
* Create a status feed
* Manage unlimited Twitter accounts from one location
* Track keywords on Twitter
* Add your blog RSS feed for automatic updates
* Shorten URLs
* Track clicks

And unlike many other Twitter applications, there is a free option and a paid “professional” option that costs $29.97 a month. There’s a free trial period if you’re interested in checking out the professional option.

So How Does Tweet Later Benefit You?

Because you’re able to create offline drafts, reuse them and schedule your Tweets in advance, you’re really able to create a Twitter campaign. You can plan your tweets in advance and lead followers to the best posts, content, and promotions you have to offer.

TweetLater also helps you plan your conversations with other Twitter followers so you can craft well thought out and productive conversations, rather than spur of the moment tweets you may later regret.

And TweetLater/SocialOomph enables you to track not only popular keywords, but also your click-through rate so you can fine-tune your Twitter campaign for the best results.

Finally, because time management is an issue for just about everyone, TweetLater enables you to spend a focused amount of time on your Twitter marketing strategy, say 30 minutes a day or 60 minutes once a week, and then set it aside without worrying that you’re missing something or not participating enough. It helps you make sure you focus on the right things at the right time because you’re able to manage your Twitter profiles at any time of the day or night.

Twitter is a growing social networking tool, and business owners can take advantage of its popularity to connect with their prospects and build a larger awareness and a larger audience. Yet, people can spend hours of their valuable time on Twitter thus losing time they could be spending on more profitable tasks. TweetLater/SocialOomph solves this problem. If you’re a Twitterer, consider checking out this valuable time management tool today.

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What Is adCause?

adCause is an advertising system that enables users to make money on Twitter and share that money with your charity of choice.

When you sign up for adCause either as an advertiser or a publisher, you fill out a profile including your goals and preferences. Publishers get paid to show ads in their Twitter feed, which means if you have a large following and are an influential Tweeter then you can make a good amount of money.

Advertisers pay to advertise on Twitter. Once you’re registered, you can then browse to find like-minded members to connect with. You can be an advertiser, publisher or sign up as both to take full advantage of the system. adCause is not affiliated with Twitter and while it uses Twitter as its platform, it is not owned by or connected to the folks who own Twitter.

As a publisher you don’t have to give money to a charity and can keep all the profits. However, if you’re making money by placing ads on your Twitter feed you may have a better reception from your followers if you’re giving some of the profits to charity. We tend to be more forgiving of advertisements if they’re for a good cause.

As an advertiser, the benefit is that you can ultimately choose who posts your ads. This isn’t the case with a PPC-type campaign. You can choose people by reputation, posting frequency, online reputation, number of followers and industry.

As an advertiser the normal rules apply: It’s important to spend time and energy creating advertisements that get results. It’s important to create a budget and stick to it. It’s important to find the right publishers for your ads. And as always, it’s important to test and track your results.

adCause is a fairly new business and advertising tool and as Twitter and other social networking sites grow, it will be fine-tuned to offer the best service and results. As it stands right now it’s definitely worth considering if your audience is present on Twitter. Take a look at your present advertising strategy and budget. Is it working? If there’s room for improvement and you have an audience on Twitter, consider signing up with adCause and taking it for a spin.

The world of social networking and marketing is only going to continue growing. It makes good sense to become familiar with strategies and tactics that can help you boost your business.

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Step #1 – Understand social bookmarking

Social bookmarking is a method of storing, organizing, and searching web pages. It’s social because your vote helps to determine the popularity of the web pages – your vote and the votes of others. So not only are you able to help determine how a website ranks, you can also use this tool to help you find information that’s relevant and useful.

This is a great tool for internet marketers because if they get enough positive votes from the public, their value and exposure increases.

Step #2 – Understand the power of classified ads

Classified ads are a whole different ball game. They’re essentially a way for internet marketers to drive traffic to their site using websites devoted to ads. Craigslist is an example of a free classified advertising site. These sites are useful for internet marketers because they’re typically a very expensive way to drive targeted traffic to your website.

Step #3 – Combine them for ultimate recognition

Whatever social bookmarking tool(s) you use, you’ll probably have to register and get an account. Once you have an account, submitting your classified ads is as simple as visiting the page where it’s listed and bookmarking it.

For example, if you’re using Digg, you’ll simply click “Submit it.” Digg will take you to a new page where you can change or optimize the title and description. Digg also allows you to choose a thumbnail to go along with your description and asks you to put your submission in a category. Choose wisely so you receive the most traffic and votes.

The advantage of submitting classified ads to social bookmarking sites is that while most social bookmarking sites identify the person who submitted the web page, because the site doesn’t belong to you it means your self-promotion won’t be as obvious. Still, take some caution in promoting your own website exclusively because some sites will ban you.

Social bookmarking sites are fabulous because as the popularity of your page increases so too does your search engine exposure. And classified ads are a proven method of driving traffic to your website and increasing incoming links. Combining these two powerful strategies is good business sense!

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1. Offer insight about your industry. When you’re online at your social networking site of choice it’s absolutely important to participate, but how you participate can make all the difference. If you’re merely commenting about what you had for dinner and your new car, then you’re not optimizing the site or your time. Instead, make sure to offer insight about your industry. This doesn’t mean every post has to link to an article or post of yours.

You can link to relevant content on other sites, offer quotes and data. So while it’s great to share your personality on these sites, it’s also important to establish your credibility and authority. Provide relevant and useful information, and people will automatically go to your site to learn more about you and what you have to offer.

2. Use attention-grabbing headlines. Embrace copywriting techniques and post curiosity-driven headlines. Use questions – for example, “Do you want to know how to make $100 in 5 minutes?” You can also use comments, controversy, how-to statements and other attention-grabbing headlines. Don’t forget scarcity and urgency too. “Only one day left to grab your copy of________”

3. Offer giveaways. People still like getting something for free and you can promote your freebies and giveaways on social networking sites. Reports, online courses or tutorials, blueprints, ebooks and video and audio content are all great ways to motivate traffic to your site.

4. Use special promotions for your unique social media audience. If you have Facebook fans, consider offering them special promotions for signing up and for being a fan. You can do the same thing if you have a twitter account and so on. Consider giving each new friend/follower a coupon via a direct message to them. That coupon will motivate them to at least visit your website and may turn them into a customer or subscriber.

Be willing to test and track to see what works. You can create a special webpage to drive social networking traffic to. You can even duplicate that page and use a unique URL for each site you participate on. This way you can track your traffic from each post and from each social networking site to see what works. It’s a great way to gain insight to your audience and to ensure you’re optimizing your time and efforts.

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As I’ve grown in my knowledge about Squidoo, I have some insights and tips to share that I’ve attempted to arrange in a logical fashion here.

Lens topics:

* It’s not absolutely necessary, but it’s much easier to do a lens on something you’re knowledgeable on or are passionate to learn about.
* It has NOT all been done before. Find a unique angle on a popular topic.
* What questions are asked the most in a particular niche? Create a lens around those.
* Cruise through ClickBank and find a product that’s a winner based on ClickBank’s stats. Do your lens on that subject.
* Check Alexa.com for their hottest URLs. Those ought to give you some ideas.
* Here’s something I first heard from Seth Godin, the head Squid; turn one of your best blog posts into a lens. The info is already there on your blog; now use it to create a lens.

How to make your lens better:

* Ask for a lens critique from a Squidoo expert. Many of them will give you suggestions on how to improve your lens.
* Add photos, like from Flickr. Relevant photos make your lens look better and people will click on the attached link.
* Research the modules and have some fun with them. Your lens shouldn’t be boring – add a sticky note, a countdown, or a talk bubble, for example.
* Add a list. People love Top 10 lists or any sort of list because they are quick and easy to read.
* Put your guestbook at the end, because when people sign it, they’re heading out the door.

To get traffic:

* Write an article about the same topic and submit it to EzineArticles with your link to your lens.
* Comment on dofollow higher page rank blogs.
* Answer someone through Yahoo Answers.
* Have your link in your sig line when posting on forums.
* Submit your Squidoo lens to Lensroll.com
* Tweet your lens on Twitter.
* In your lens, use an Email This Page to a Friend badge.

Make money:

* Create a network of lenses around a subject. If one lens starts getting high traffic, your other lenses related to the same subject are bound to get traffic and sales too.
* View your Squidoo lens as a customer would. Are you providing them with all the information they would like to know about an affiliate product you’re promoting?
* It goes without saying that you want to sell stuff with your Squidoo lens. Figure out if you’re selling the right products using the right vehicles/modules/tools by experimenting and tracking your results.
* Since you’re using Squidoo, you might as well promote it and make some money through your Squidoo affiliate link.

Squidoo works well for driving traffic to your site, branding yourself, and making affiliate profits. Take these tips and make your Squidoo experience even better.

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