#1 Create a build up to the launch event. Post any sneak peeks, samples, and testimonials for the product a few days before the event. Part of a successful launch is the anticipation of the new product. Twitter is a great way to help create anticipation.

#2 Offer special incentives. You can also offer a limited viewing to the first 100 visitors and post the offer on Twitter. Some marketers request the first 100 DMs, others request retweets, RT, and others just post a link to their website. This is also a great way to gauge interest in your pending product and may provide valuable information about how to fine tune or tweak the product before the official launch.

#3 Engage conversation. Social networking sites like Twitter can be a great place to receive feedback. You can DM, direct message, a few respected and trusted friends from Twitter and ask them to evaluate your product, sales copy or bonus products.

#4 Use Twitter to build your opt in list before your product launch. This will add valuable contacts to your list for better sales once you launch because you will undoubtedly be promoting your new product to your opt in list. How to do this? Create a free piece of content and market it heavily on Twitter. Link to it with valuable tidbits of information having the link take them to an opt in page. Voila, a larger opt in list and more targeted people to market your new product to.

#5 Blog about your new product and link to the new blog posts from Twitter.

#6 Publish content relating to your new product and link to the new content from Twitter. For example, if you’re launching a new ebook, you can write an article on one of the topics covered in the ebook. Always keeping in mind that your goal is to help your customers and prospects, to solve their problems and improve their life.

#7 Connect with others on Twitter who may become great partners. They can help you market your new product and you can help them market their new product. Trade advertisements, promotions, links or even skills and services.

#8 Finally, you can also use a service like adCause to advertise your new product on Twitter. It’s a service that links you with publishers you can choose and also donates some money to a charity of your choice.

Twitter, and other social networking sites, can be a tremendous asset when launching a new product. Take a look at your audience, plan and create a strategy to incorporate Twitter into your marketing strategy. To your success!

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What Is TweetLater?

TweetLater is a social networking tool that helps you manage your social networking time. It’s now known as SocialOomph. It enables you to:

* Schedule your tweets in advance
* Send welcome messages to new users who follow you
* Draft tweets offline
* Automate the following process
* Create a status feed
* Manage unlimited Twitter accounts from one location
* Track keywords on Twitter
* Add your blog RSS feed for automatic updates
* Shorten URLs
* Track clicks

And unlike many other Twitter applications, there is a free option and a paid “professional” option that costs $29.97 a month. There’s a free trial period if you’re interested in checking out the professional option.

So How Does Tweet Later Benefit You?

Because you’re able to create offline drafts, reuse them and schedule your Tweets in advance, you’re really able to create a Twitter campaign. You can plan your tweets in advance and lead followers to the best posts, content, and promotions you have to offer.

TweetLater also helps you plan your conversations with other Twitter followers so you can craft well thought out and productive conversations, rather than spur of the moment tweets you may later regret.

And TweetLater/SocialOomph enables you to track not only popular keywords, but also your click-through rate so you can fine-tune your Twitter campaign for the best results.

Finally, because time management is an issue for just about everyone, TweetLater enables you to spend a focused amount of time on your Twitter marketing strategy, say 30 minutes a day or 60 minutes once a week, and then set it aside without worrying that you’re missing something or not participating enough. It helps you make sure you focus on the right things at the right time because you’re able to manage your Twitter profiles at any time of the day or night.

Twitter is a growing social networking tool, and business owners can take advantage of its popularity to connect with their prospects and build a larger awareness and a larger audience. Yet, people can spend hours of their valuable time on Twitter thus losing time they could be spending on more profitable tasks. TweetLater/SocialOomph solves this problem. If you’re a Twitterer, consider checking out this valuable time management tool today.

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What Is adCause?

adCause is an advertising system that enables users to make money on Twitter and share that money with your charity of choice.

When you sign up for adCause either as an advertiser or a publisher, you fill out a profile including your goals and preferences. Publishers get paid to show ads in their Twitter feed, which means if you have a large following and are an influential Tweeter then you can make a good amount of money.

Advertisers pay to advertise on Twitter. Once you’re registered, you can then browse to find like-minded members to connect with. You can be an advertiser, publisher or sign up as both to take full advantage of the system. adCause is not affiliated with Twitter and while it uses Twitter as its platform, it is not owned by or connected to the folks who own Twitter.

As a publisher you don’t have to give money to a charity and can keep all the profits. However, if you’re making money by placing ads on your Twitter feed you may have a better reception from your followers if you’re giving some of the profits to charity. We tend to be more forgiving of advertisements if they’re for a good cause.

As an advertiser, the benefit is that you can ultimately choose who posts your ads. This isn’t the case with a PPC-type campaign. You can choose people by reputation, posting frequency, online reputation, number of followers and industry.

As an advertiser the normal rules apply: It’s important to spend time and energy creating advertisements that get results. It’s important to create a budget and stick to it. It’s important to find the right publishers for your ads. And as always, it’s important to test and track your results.

adCause is a fairly new business and advertising tool and as Twitter and other social networking sites grow, it will be fine-tuned to offer the best service and results. As it stands right now it’s definitely worth considering if your audience is present on Twitter. Take a look at your present advertising strategy and budget. Is it working? If there’s room for improvement and you have an audience on Twitter, consider signing up with adCause and taking it for a spin.

The world of social networking and marketing is only going to continue growing. It makes good sense to become familiar with strategies and tactics that can help you boost your business.

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