Here’s how to bring your marketing message across with videos:

#1 Revisit your company mission and vision. Analyze it to make sure it’s current and then embrace it when you create your videos. This is essential to attaining your business goals and achieving the success you desire. Your marketing strategy and tactics, whatever they are, must support your mission and vision.

#2 Determine your story. Each video message can have a story to tell. Even if it’s a how to video. This is important because your video will help support your company personality and it’s a wonderful way to connect with your prospects. Telling a story, helps pull your viewer into the video. It helps engage them.

#3 Use video to showcase your company personality. Customers are demanding authenticity and transparency online. They want to know who you are and what your company is about. Video is a wonderful way to communicate your personality.

#4 Use video testimonials – there’s nothing more powerful than actually hearing people share their success. It has more power than a print testimonial in many cases because they can hear the success story from the metaphorical ‘horse’s mouth.’

#5 Use video to demonstrate your authority. We buy from people or companies we consider to be experts. You can use an online video or audio seminar to demonstrate authority by voicing or demonstrating your knowledge, by providing ‘how to’ video content.

According to a recent Marketing Sherpa report on Marketing with Video, released Jan 09, 57% of internet marketers who have used video for marketing purposes are happy with the results. They cite an increase in sales, lead generation, website use, and improved customer relations. In the world of online business, that’s what it’s all about. It’s what we strive for and when a tool like video comes around, it pays to take advantage of it to spread your marketing message.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

What Is adCause?

adCause is an advertising system that enables users to make money on Twitter and share that money with your charity of choice.

When you sign up for adCause either as an advertiser or a publisher, you fill out a profile including your goals and preferences. Publishers get paid to show ads in their Twitter feed, which means if you have a large following and are an influential Tweeter then you can make a good amount of money.

Advertisers pay to advertise on Twitter. Once you’re registered, you can then browse to find like-minded members to connect with. You can be an advertiser, publisher or sign up as both to take full advantage of the system. adCause is not affiliated with Twitter and while it uses Twitter as its platform, it is not owned by or connected to the folks who own Twitter.

As a publisher you don’t have to give money to a charity and can keep all the profits. However, if you’re making money by placing ads on your Twitter feed you may have a better reception from your followers if you’re giving some of the profits to charity. We tend to be more forgiving of advertisements if they’re for a good cause.

As an advertiser, the benefit is that you can ultimately choose who posts your ads. This isn’t the case with a PPC-type campaign. You can choose people by reputation, posting frequency, online reputation, number of followers and industry.

As an advertiser the normal rules apply: It’s important to spend time and energy creating advertisements that get results. It’s important to create a budget and stick to it. It’s important to find the right publishers for your ads. And as always, it’s important to test and track your results.

adCause is a fairly new business and advertising tool and as Twitter and other social networking sites grow, it will be fine-tuned to offer the best service and results. As it stands right now it’s definitely worth considering if your audience is present on Twitter. Take a look at your present advertising strategy and budget. Is it working? If there’s room for improvement and you have an audience on Twitter, consider signing up with adCause and taking it for a spin.

The world of social networking and marketing is only going to continue growing. It makes good sense to become familiar with strategies and tactics that can help you boost your business.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

What is buzz marketing and why is it better than standard word of mouth marketing?

The majority of word of mouth marketing happens by accident. You offer spectacular products or services and people talk about it, refer or recommend you and your business grows.

Buzz marketing is more deliberate. With buzz marketing, while there are various forms of it which we’ll discuss in just a bit, the idea is to choose people to give your product or service to with the intention that they will go out and talk about it, blog about it, and chat about it on social networking sites. The goal is to choose movers and shakers in your target audience – people who have a huge following on social networking sites, who blog and are active in the blogging community and who also fit your target audience.

Type of buzz marketing

There are essentially two types of buzz marketing strategies. The first is to find what’s called a connector. This would be an icon in your industry. For example, if you’re in the real estate industry and could have Donald Trump talk about using your products or services, the buzz would begin right there and spread rapidly. If you’re in the crafting industry then perhaps Martha Stewart would be a connector. She’s active online and certainly an icon in the industry.

The other type of buzz marketing would be to find influencers. For example, if you are in the crafting industry and you want to promote your scrapbooking products, perhaps you’d find the biggest and most active crafting forum and give away 20, 30, 100 crafting kits. You could do this at several of the major crafting forums. Now your product is in the hands of crafters who are active online. This means that you can connect with them before, during and after they use your product to ask for feedback, reviews, and to promote online conversation.

The controversy about buzz marketing

There are two essential debates about buzz marketing. The first is an ethical debate. Are marketers who utilize buzz marketing taking advantage of the public by intentionally manipulating public opinion about their products or services? This is particularly the case when using a connector who may not really utilize the product or service. Additionally, are marketers using people to market their product, without compensating them?

The other controversy is whether or not buzz marketing really works. It’s difficult to test and track word of mouth marketing. The question you have to make as a marketer is whether your products and services are interesting enough for people to talk about. If so, then buzz marketing may be exactly what you need to take your business to the next level.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.