Have you ever sent a YouTube video to a friend or family member? Perhaps it was a funny video or one with a cute animal. We see them on television all the time. We forward videos with people doing amazing things and we send videos to others when we see something amazing or interesting.
You can use this concept of viral marketing via YouTube to market your business. Viral marketing is one of the best ways to get your business from 0 to 60 in seconds flat. It’s amazing how an idea can spread and if you can create a buzz with viral marketing, you’ll watch your traffic – and profits – soar. And YouTube is one of the best ways to launch a viral campaign.
In order for a viral campaign to be successful it has to have two ingredients:
1. It has to be entertaining or valuable – it has to be something people will share.
2. It has to be easily shared.
So YouTube almost automatically makes it easy to share. With the links YouTube provides, the ability to embed video to a web page and the social networking functions it links to so you can share your video, YouTube is a fantastic way to launch a viral campaign.
You can share your video on:
* Facebook
* Twitter
* MySpace
* Orkut
* StumbleUpon
* Live Spaces
* Bebo
* hi5
But what about Digg?
Digg is a social bookmarking site. It lets you share content from anywhere on the web and it lets you share any type of content – even video.
Once your viral video goes live on YouTube and you’ve embedded your video on your website or webpage, you can submit the page to Digg. Be sure to include a “Digg this” button on your webpage too.
On Digg, make sure to network and connect with others. And consider using their “Digg Traffic” buttons that show how many times a page has been submitted. Interestingly enough, the more times something has been submitted to Digg, the more people are inclined to submit it themselves.
But how do you make sure your video goes viral?
Here are some considerations when it comes to creating your video:
* Make it entertaining. Humor is a great way to capture a viral market online. People love to laugh and if you can make them laugh and market your business at the same time, you’re golden.
* Consider making it controversial. Controversy can really get people talking. Be bold, make a statement.
* Make it valuable. If you can create an informative video people will share it with others.
Using YouTube and Digg to launch your viral video campaign is smart business. With a good video, you can quickly multiply your number of viewers in a matter of hours. Spread the word; go viral with YouTube and Digg.
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